A Guide to Vat on Print

Vat on printed items is a complex issue and is not always straight forward!

Below is a guide only on Vat on print. Sometimes we cannot advise if the product is vatable until we see the content of the printed item.

Flyers, Folded Leaflets and Brochures

These can be offered VAT free under certain conditions. Most flyers and Folded Leaflets are zero rated, unless they serve the following purpose:

  • as a calendar
  • to obtain admission to premises
  • to obtain a discount on goods or services
  • as reference material, or for completion or return
  • with major areas for completion (filling in a form)

Brochures and Booklets

Brochures are zero rated, although there are some exceptions:

  • books of plans or drawings for industrial, architectural, engineering, commercial or similar purposes
  • completed picture card and stamp albums
  • products that are essentially stationery items, for example, diaries and address books

Office Stationery, Posters and Cards

These are always standard rated. You can order your product with 0% VAT if the HMRC regulations apply.

Please note that these are just a few examples. You can find further information directly on the HMRC website or contact us to discuss.